When you are looking to save for college, it is easy to find yourself mired in an alphabet soup of options — ESAs, 529s, UGMAs, UTMAs, and IRAs. But each of these options comes with a unique set of advantages and disadvantages you will want to know upfront. Choosing the right way to save can…
Rana L. Choubah, CFP®
Follow on: 
As Director of Financial Planning, Rana is passionate about helping businesses and individuals plan and achieve their financial independence. Rana is a Certified Financial Planner professional and a Chartered Retirement Plans Specialist. She began her career as a financial advisor at Ameriprise Financial and throughout her career, she has been consistently helping clients with their financial needs by first learning their distinctive and unique stories including their family history, interests, and financial position and then providing them with relevant actionable solutions.
Before joining Finivi, Rana had gained her thirteen years of experience in financial planning and investment management by working at different financial settings which included a banking institution and an advisory firm servicing high net worth clients. Rana is constantly learning and expanding her knowledge to better serve and empower her clients. This, in turn, has been emotionally rewarding to her. In her words, “there’s nothing more rewarding to me than knowing I’m making a difference in my clients’ lives”.
Rana has a B.A in Business Administration from Western Michigan University.
Rana has served as a Board member at the Financial Planning Association and she is currently an active member. She is also a member of the leadership team at Toastmasters International.
Recent Articles by Rana:
9 Game-Changing Ways to Save Money on College Costs
There are plenty of ways to save money for future college costs, track down financial aid, and take out student loans. And having that money to invest in education is truly invaluable. But what’s even better is decreasing the cost upfront. So you spend less of your savings and reduce — or even eliminate —…
How Remote Learning Will Change College Planning Forever
Undoubtedly, the coronavirus is having a significant impact on the college planning process. The vast majority of Americans remain under stay-at-home orders. Universities and high schools alike are shuttered. And students, parents, and teachers have suddenly been thrown into the new world of full-time, remote learning. Predictions vary for how long remote learning will be…
How to Increase Your College Admissions Chances
What matters most when you’re trying to get into college? In a word: grades. If you do nothing else in high school, keep your grades up. At a basic level, it really is that simple. More specifically, the factors that matter most to colleges are these: high school GPA grades in college preparatory courses strength…
What is EFC? 6 Things to Know About Your Expected Family Contribution
A college education can be a significant financial investment. So most parents and aspiring students look to financial aid to make otherwise costly institutions affordable options for their families. The majority of students — 85% of them — do receive some form of aid. But the amount they obtain depends considerably on one very important…
Create a College List: Find the Right School at the Right Price
Picking a college for your university-bound high schooler is an exciting—and intimidating—process. There are so many choices! You and your child want to choose a school that helps meet his or her needs and goals. And then there’s the significant cost of a college education. It is essential that you select a school that fits…
