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What matters most when you’re trying to get into college? In a word: grades. If you do nothing else in high school, keep your grades up. At a basic level, it really is that simple. More specifically, the factors that matter most to colleges are these: high school GPA grades in college preparatory courses strength…

A college education can be a significant financial investment. As such, most parents and students look to financial aid to make otherwise expensive schools affordable options for their families. According to the National Center of Education Statistics, 85% of students receive some form of financial aid, but the amount of assistance depends on one very…

Picking a college for your university-bound high schooler is an exciting—and intimidating—process. There are so many choices! You and your child want to choose a school that helps meet his or her needs and goals. And then there’s the significant cost of a college education. It is essential that you select a school that fits…

With more than 4,000 degree-granting institutions in the United States, choosing a college can be agonizing for parents and students alike. The pressure to choose the right school among all these options, then get accepted and figure out how to pay for it, can be intense. But does it need to be? Why not just…

For many parents, the cost of college elicits intense sticker shock. A private four-year college runs at nearly $37,000 per year for tuition and fees alone. So it’s no surprise that even new parents wonder how they’ll pay for college or save enough to cover the expense. But it can be done. With the right strategy, you can…